The track I am in for Internet Librarian, Track D: Library Issues and Challenges, is a special one where the speakers are encouraged not to talk much and to let the participants do most of the talking. Meaning: It is my kind of presentation. Because I will be speaking for less than 10 minutes and have only 5 slides of a PPT, I wanted to write a post on the content of my talk instead of posting just the slides online which would be meaningless without context. The slides can be found here.
The title of the session is Engaging and Inspiring Staff. I am speaking with Lisa Hardy, who is going to give some real world examples after I talk about the big picture. My segment is called Human vs. Zombies: Organized Survivors vs. Mindless Horde.
When you are only speaking for a handful of minutes, you really only have time for one main idea. My main concept is crowdsourcing only works when you give people a purpose.
Crowdsourcing without a purpose is like unleashing zombies on the human race. Things will get done, but it is going to be very, very messy.
Using crowdsourcing methodology is a fabulous way to engage and inspire staff because it forces them to participate in the process from start to finish. Once people start investing time and resources into something, their heart will eventually follow.
You should want your people to have heart in what they do for the organization. People who have heart give more, believe stronger, and work harder. They give because their heart compels them to do so. Not only that, but people who have a heart in your organization will then tell other people why your organization is so great.
Crowdsourcing can be done many ways. I have a handy hand out that I am giving to the participants and that you can download here (link is to a Google Doc). It is similar, very similar to the one I used at Computers in Libraries last spring. The handout includes some quick and dirty facilitation style and pointers. I do not discuss the handout in the presentation. It is just a resource.
But how do you organize your mob? How do you take a bedraggled group of humans and outfit them to face the future, even if the future is a teeming mass of zombies?
To give your mob, your humans, the means to organize, to create, and to find their heart in your organization, you need to do three things.
Give them a goal. Without a goal, your people are the zombie horde. The have one things on their mind and that is a selfish thirst for brains (or whatever it is that suits their fancy). Crowdsourcing only works if you give the crowd a goal so they can then work together towards the same goal as a team. It is possible to let the crowd define the goal, but they still need an overarching purpose.
For instance, do not just throw people in a room and say, “Get to it!” Put them in a room and ask them to come up with a product: a new slogan, a new service with a plan to execute the service, a strategic direction, a marketing plan to increase business, a charitable campaign, or an organizational restructuring. They can do anything, accomplish anything. Just point them in the right direction and let them go. You will be amazed at where they take you.
Let the crowd choose their weapons. This seems obvious, but it is one of the worst abused within organizations with robust bureaucracies. Often, more often than not, crowds contained within an organizational structure are asked to perform a task, but are then also told what tools to use and how to complete the task. This cripples your mob of survivors before they have even ventured forth.
Give your crowd the direction and then let them choose the method. They may want to work asynchronously or synchronously on Google Docs. They may want to create a facebook group. They might prefer video chat. They might * shudder * want to use a word doc that they save and forward around on email. Let them work their way. Give them resources so that they are able to choose the tools they want and then step away. Let them know you have faith in their choices and then follow through on that statement by leaving them alone to work.
Celebrate their successes and failures alike. We are wonderful at pointing out successes, but we have to celebrate our mistakes, even the crash and burn ones. Why? Because we learn from our mistakes and we get better. Give high fives for every zombie kill, but learn from the near misses and improve your swing. Do not be afraid to get dirty. Killing zombies is hard work.
After a very condensed version of the above motivational speech, Lisa is going to take over with some examples of things they have done at her library. Then, we will get to the really fun part. The attendees will form groups and talk about things they can do in their own organization to motivate staff. They will come to a consensus about the best ideas from their group and then share them with the room.
At the end we are going to give away some copies of my book, Mob Rule Learning, for people who can answer some of my nerd trivia.
–Jane, do you have a plan for the zombie apocalypse?
Original link to the Zombie pic can be found here.