A Wandering Eyre

Last week, a very nice UPS man delivered a box filled with copies of Mob Rule Learning into my very eager hands. I am going to share my wealth of books with you, wonderful readers. This is a win-it-before-you-can-buy-it contest and you and I know free stuff is awesome. To win a signed paperback copy [...]

I married a man who can be as full of the snark as I am and Lord does that ever make me happy. Today he sent me a link to a CNN article about Apple admitting their iPhones have reception issues. Really? I never knew. The best thing about the email was that he said [...]

I started reading Tribes: We Need You to Lead Us by Seth Godin a couple days ago. It is a short read and well worth the time. As an individual who has spent a good portion of the last 15 years or so on the Internet, participating in various tribes, the ideas are not new [...]

For many reasons, not the least of which was extremely bad customer service, constantly rising prices, and what I now know is an inferior product, the Rochester household is… wait for it… canceling cable. I will not go into great detail, because Mr. R did a mighty fine job over on the family blog (and [...]

Mr. Rochester sent me an article from Tom’s Hardware this morning that discusses a marketer’s ability to make you love or hate a product for reasons not grounded in either fact or reality. Rob Enderle uses the Coke v Pepsi and the recent Vista v Mac commercials as examples to prove that we humans are [...]