Now in Technicolor

I am going to have my first article published soon, in a peer reviewed journal no less, and I received this email today asking me if I wanted my figure printed in color. Keep in mind my figure is a simple bar graph.

While there is no charge for the colour reproduction of the figure on the internet, there is a charge of $974.00 to reproduce the colour in print. At your earliest convenience please let me know whether or not you would like the figure printed in colour.

Umm. No thanks. I am sure the black, white, and grey bar graph will be just as effective.

–Jane, wonders who would really pay almost $1,000 for a color graph