Thanks to Eprahs for the heads up.
UNC Chapel Hill proves that ARL libraries can think ahead with their new job posting for a Reference Librarian for Emerging Technologies. From their ad in the Chronicle of Higher Ed:
Develop and deliver high quality outreach and instructional services to faculty, students, and scholars in assigned academic disciplines to support the discovery, use, and integration of the library’s collections into research and the curriculum. Participate in management and evolution of the Davis Library Knowledge Commons. Lead the departmental Web Team and assist as needed with library-wide
web initiatives, including usability testing. Share in the development of the reference collection in assigned subject areas. Investigate and work with other library groups to implement, as appropriate, Web 2.0 technologies. Design, pilot, and assist with creation of instructional programming, including web-based guides and tutorials, using emerging technologies. Manage scanning services. Provide general and specialized reference service at the Davis (Main) Library Reference Desk and via online chat, IM and email, including night and weekend rotations.
–Jane, way to be on the Cluetrain UNC