Guerrilla Marketing – Give Librarians eBooks

Authors, this post is for you.

Some of you know that in two weeks over 10,000 librarians and other library industry professionals will be descending upon Denver for the American Library Association Midwinter Meeting. It has been a handful of years since I have been to an ALA meeting and I am beyond excited to see some of my favorite people again.

I am going to revive an experiment I tried at RWA three years ago. I want to give indie authors the ability to offer ebook versions of their books to the super heroes that have the buying power to acquire actual copies for readers: Librarians.

Indie authors, I have a fun and free way for you to get your books in the hands of librarians who can read them, review them, and buy copies for their libraries.

Here is how it works:

My friend Jason Griffey made a device which creates its own wifi signal, allows users to log on to the signal, and then download any content on the device. It is completely open source and completely awesome. Libraries and educators around the world are using it to distribute books and class materials and to reach students in new ways.

Everyone knows ARCs and free books are awesome to get at conferences. My LibraryBox will be a free, easy way for you to give e-copies out to librarians attending ALA Midwinter. Anytime I am at a conference event, I will have the LibraryBox on. Anyone with a wireless device can log on to the wifi signal the box creates and download books to read and review.

LibraryBox keeps tabs on how many of each item is downloaded, but it does not track individual users due to privacy. At the end of the conference, I will post the top 10 downloads. If you are an author or a publisher and you would like to participate, here are some FAQs you might want to know, be aware of, take heed of:

  • In order to participate in this project, you must be the digital rights holder for the works you send me.
  • This is for traditionally (with a publisher) or indie (self) published works. WIPs or manuscripts will not be accepted. Works of any length or genre are accepted.
  • The Midwinter file on my LibraryBox will be deleted after the conference. This means that after the conference, all the copies I have will be deleted from the boxen itself and my computer.
  • All books for this project will be in a folder marked “Midwinter 2018” on the boxen listed in alpha order by author’s last name.
  • Files should be in easily readable formats, like epub or pdf.
  • Do include your author website, mailing list, or other links in your file.
  • There will be a page on this blog listing all the participating authors and their websites so attendees can take a peek and so you can brag about it.
  • I will in no way use the books sent to me for profit or in any way not specified in this blog post.

Interested? Send me a copy of your book to mboule at gmail dot com. I will send a confirmation email when I receive your file.

If there are enough books, I will put them in genre or subgenre folders.

Questions? Ask them below.

Love That! for Diabetes Research

I am excited to be participating in the Love That! launch event happening today. There are a bunch of authors participating in the Facebook party today and I am sure there will be plenty of online hoopla to be had. Join the Facebook party here.

Love That! by Brenda Novak is a cookbook of healthy, easy meals. All proceeds for this book are going to the University of Miami’s Diabetes Research Foundation to help find a cure for diabetes. Brenda’s youngest son suffers from diabetes and she has tirelessly worked to raise money and awareness for diabetes over the years.

The cookbook is well laid out, with beautiful pictures. It is full of wonderful dishes that are healthy and delicious. My family eats soup in the winter and salads in the summer and this book has a large variety of both, plus a ton of other things. I can’t wait for cold weather so I can try the Mediterranean Vegetable Soup. With summer coming, I want to try the Citrus Salad with Avocado and Bacon and the Salmon Stacks.

For the launch today, I made the Nine Layer Dinner. On the night I made it, we had a meeting at church, so it ended up being a dinner on the go. It traveled well and it was a big hit with the boys.

Cheese? Check. Refried black beans? Check. Sour cream? Check. Really, what could be bad with those three things in it?
Cheese? Check. Refried black beans? Check. Sour cream? Check. Really, what could be bad with those three things in it?

Here are the assembled ingredients: 1 lb ground turkey, 3 large tomatoes, fresh basil, cheddar cheese, pasta, black refried beans, red peppers, black olives, romaine lettuce, sour cream. I should note that I rarely follow recipe instructions as written. Because this was for an event, I did my best to follow the instructions. It was hard, but I succeeded.

You could add onions here is you wanted to go rogue on the recipe.
You could add onions here is you wanted to go rogue on the recipe.

I browned the turkey. While the meat was cooking, I used my food processor to chop up two of the tomatoes. I was feeling very lazy, so I threw in the fresh basil too.

Everything smells awesome. I could just throw pasta in this and eat it the way it is now.
Everything smells awesome. I could just throw pasta in this and eat it the way it is now.

When the tomatoes and basil were chopped, I added them to the cooked turkey along with the red pepper. I added some salt at this point. If I was cooking in my usual style aka using the recipe as a guideline rather than a prescription, I would have added some chopped garlic to this mix. Really, can you ever have too much garlic? The answer is no. No you can not.

Many tomatoes in the store are not as good as they used to be, but I have found that the smaller varieties are delicious and great for recipes or snacking.
Many tomatoes in the store are not as good as they used to be, but I have found that the smaller varieties are delicious and great for recipes or snacking.

While the pasta cooked, I left the turkey mixture to bubble and chopped up some lovely little colored peppers and small, yellow tomatoes. I put the tomatoes and peppers in a to go container since this meal was going to have to travel. I also put the refried beans into a small pot and started heating them up.

If you were feeling lazy, you could just eat it now.
If you were feeling lazy, you could just eat it now.

When the noodles were done, I added them and some of the shredded cheese to the turkey and tomato mixture. When is was combined well, I poured the mixture into a 9×11 dish.

I refrained from adding more and more cheese. This a healthy dinner, after all.
I refrained from adding more and more cheese. This a healthy dinner, after all.

On top of the turkey noodle mix, I spread the warmed refried beans and topped them with more cheese.

Colorful and pretty! If you wanted to add spice, you could add green chilis to the top layer.
Colorful and pretty! If you wanted to add spice, you could add green chilis to the top layer.

On top of the cheese, I spread some of the chopped peppers and the can of black olives. I put the lid on my baking dish and whisked it into my casserole carrier. I packed up the sour cream, lettuce, extra tomatoes and peppers, and threw in a small bottle of garlic lime Cholulah. Everything is better with a little kick of Cholulah.

This was my plate. Mr. R and G had more than double this amount.
This was my plate. Mr. R and G had more than double this amount.

To assemble the layers, place a scoop of the turkey noodle mix onto a plate. Top with lettuce, sour cream, peppers, tomatoes, and a hot sauce of your choice.

If we had this dinner at home, I would have made guacamole or sliced avocados to add to the top.

The verdict? My husband and boys loved it. It was easy and traveled great. Spreading the refried beans was not easy though. You could use whole black beans instead and get the desired effect. If you use whole beans, be sure to rinse them first. If you have trouble finding good tomatoes, use canned low salt ones.

Now go buy a fabulous cookbook and support diabetes research. Too lazy to cook because you have all those books to read? There are boxed sets for you: Sweet Dreams, Sweet Seduction, and Sweet Talk. Like the cookbook, all the proceeds go to diabetes research.

 

The Recipe

Nine Layer Dinner

Each Serving: Cal: 334 Carb: 36 g Fat: 10 g Protein: 23 g Sodium: 446 mg Sugar: 5 g

1 lb. ground turkey
3 large tomatoes, chopped
1/4 cup water
1/4 tsp. red pepper flakes, crushed
2 Tbsp. fresh basil, chopped
1 1/2 cups low-fat cheddar cheese, grated
8 oz. Mastaccoli pasta
1 can refried black beans
1 red bell pepper, chopped
2 Tbsp. black olives, sliced
2 cups romaine lettuce, chopped
1 large tomato, chopped
4 Tbsp. fat-free sour cream

Fry ground turkey and drain. Add chopped tomatoes, water, pepper flakes and fresh basil.

Cook breaking up the chopped tomatoes to form sauce. Add 1/2 cup of grated cheddar cheese and the cooked pasta, and mix well. Divide pasta mixture onto 8 plates. Top with remaining ingredients. Add spoonfuls of warm refried beans, sprinkle with cheddar cheese, bell pepper, black olives, romaine lettuce and tomato–and top off with 1/2 Tbsp. sour cream.

8 servings

LibraryBox at RWA

My amazing friend, Jason Griffey, has made an amazing little thing called LibraryBox. From the website:

LibraryBox v2.0 is a combination of a router (a variety of hardware will work), USB drive, and software that, when combined, give you a small, low powered webserver. The webserver acts like a captive portal, and delivers files that are stored on the USB drive.

In “captain dummy speak,” it is a device which creates its own wifi signal, allows users to log on to the signal, and then download any content on the device. It is completely open source and completely awesome. Libraries and educators around the world are using it to distribute books and class materials and to reach students in new ways.

I wanted to find a way for authors to use LibraryBox and I think I found a darn good one.

At the RWA (Romance Writers of America) Annual Conference in San Antonio starting on Thursday, July 24th, I will be walking around with a LibraryBox. I am starting on Thursday so it will not interfere with the Readers for Life Literacy sale on Wednesday.

Why should you care?

Everyone knows ARCs and free books are the things we love to give and receive at conferences. For indie authors or small pubs, this can be hard when most of their stock is ebooks. My LibraryBox will be a free, easy way for you to give copies out to people at the conference in real time to read, review, and rave over with almost no work on your part. Anytime I am at a conference event, I will have the LibraryBox on. Anyone with a wireless device (tablet, phone, etc.) can log on to the wifi signal the box creates and download books to read. LibraryBox keeps tabs on how many of each item is downloaded, but it does not track individual users due to privacy. At the end of each day, I will post the top 10 downloads. If you are an author or a publisher and you would like to participate, here are some FAQs you might want to know, be aware of, take heed of:

  • In order to participate in this project, you must be the digital rights holder for the works you send me.
  • This is for traditionally (with a publisher) or indie (self) published works. WIPs or manuscripts will not be accepted.
  • All files received for this project will be on this LibraryBox for the lifetime of the box, freely available. If this is a major sticking point, let’s talk about it. Updated: The RWA file on my LibraryBox will be deleted after the conference.
  • All books for this project will be in a folder marked “RWA2014” on the device listed in alpha order by author’s last name.
  • Files should be in easily readable formats, like epub or pdf.
  • There will be a page on this blog listing all the participating authors and publishers so readers and attendees can take a peek and so you can brag about it.
  • I will in no way use the books sent to me for profit or in any way not specified in this blog post. Like any digital content, once it leaves my hands, I can not control it.
  • You do not have to be attending RWA to have your book included!

Interested? Send me a copy of your book to mboule at gmail dot com. I will send a confirmation email when I receive your file.

I toyed around with dividing books by subgenre. Any thoughts on that? Opinions?

Questions? Ask them below.

On Being Critical Without Being a Douche

Every couple of weeks, I see authors I love remind other authors to just be nice already. Today, I came across a writer (no I will not link there) who has an entire website devoted to how much the genre they love has begun to suck and thus this person has decided to do the world the immense favor of writing non-sucking books for all of the languishing fans of that genre. I am not even going to touch the fact that this writer bashed women authors of the genre for being too touchy-feely, but stick with the main task at hand.

I understand that the range of tastes are immense and we all have our preferences, but there is a difference between bringing up critical issues with something and being a douche.

Be constructive in your criticism. If you have a complaint, explain why you believe the issue to be an issue. Painting everything or everyone else as crap because you do not like it, is not constructive. For example, in romance the rape scene as titillation, which was popular in the 80’s and 90’s, is problematic because it normalizes the belief that “she really wanted it so it’s not rape.”

I can have this opinion and not think that all authors who participated in this trope are terrible. Some of the authors I like have written books with this trope. I just choose not to like those books. If you have a problem with a trend within a genre, then talk about the trend with other adjectives that do not involve excrement or expletives.

Offer a solution to the issue at hand. If you see something wrong, offer ways that issue can be fixed or another way to handle the challenge. If there is a problem in your organization, brainstorm some ideas on how YOU can make it better. If we are talking about writing, write something different and then let your writing stand on its own merits. There is no need to bash other writers of your genre as you seek to instigate change. That brings me to my last point.

If you can not be constructive or offer a solution, be nice. If you feel you can not have a civilized discussion, do not have the discussion at all. Instead, find an author, company, or person who is doing something right and applaud them. Point out all the ways they are doing the opposite of the thing you dislike. Cheer on the people you think are doing a good job.

In the words of Wil Wheaton, “Don’t be a dick.”

Jacob, the BeerBrarian, has an excellent post on why men should just be nice to women already which goes along nicely with my directive to be nice. Jacob’s post is a good example of pointing out issues without being a douche. That and the gif on his post is fabulous.

Perhaps, if we all spent more time applauding the good, the bad would get less airtime and thus seek our attention less.

I do not want to be perceived as a Pollyanna. Readers who have been around for a long time know that is not me, at all.

However, when we have conversations about how we dislike this thing about a genre or that thing about a company, can we please be constructive and seek to solve the problem? If you can do neither of those things, can you choose to be nice instead? Because if you are just mean and complain about everything and everybody, you are being a douche.

–Jane, don’t be a douche

Updated to add the Wheaton quote because I did not want my nerd cred to be revoked.

This Is Not Your Parents’ Bookmobile – An Interview

A couple weeks ago, I wrote a post for the ITI Books blog and received a comment that sent me on a search for more information. I know, I know, many a librarian adventure starts the same way. This comment led me to learn about a fabulous project in my own hometown.

The comment was from two Houston librarians who are running an indiegogo program for a bookmobile. I have been around, as a patron and an employee of, public libraries for my entire life and I have watched bookmobile use decline. I was curious what in the world these two librarians thought they could do to change the trend.

Go read the Billy Pilgrim Traveling Library web page. There you will find a history of bookmobiles in Texas and why Kelly and Chris are so passionate about starting one in Houston. Caveat Lector: Their passion is contagious.

Before reading the BPTL story, I would have told you that bookmobiles were a dinosaur of the library world, but now, my view is different. I believe Kelly and Chris have found a way, not only to reguvenate a flaundering service, but to impact all public libraries in the Houston area and change the way we view book lending.

I wanted to know more about the BPTL so I emailed Kelly and Chris, who were kind enough to answer some questions. Read their answers and then go donate to their indiegogo campaign.

(1) I read the history of bookmobiles on your site, but why do you want to start a bookmobile? What makes this version of a library appealing to you?

I think ultimately it comes down to independence and mobility. We’ve both worked in different library systems and information organizations, and we’ve both had situations where policies and budgets have caused issues or restrictions. In creating our own library, we have the freedom to make judgment calls as to how, when, and where we serve individuals. If we recognize an opportunity for service or a new system we want to try out, we can make the decision to go for it without too great a fear of consequences.

Being mobile is another source of independence. It allows us to go beyond traditional library services and bring new resources to new people in new places. This is especially exciting because it allows for instances of serendipity and discovery – our bookmobile is a way for people to break out of their normal routines and allows for new avenues of personal and cultural connections in our community. People who may not make the conscious decision to visit a library may make that spur of the moment decision to visit the bookmobile next to their neighborhood coffee shop.

It’s this mixture of creativity, independence, mobility, and community that really appeals to us.

(2) Bookmobiles were originally for people who were underserved by other resource areas, often in rural communities. What role does a book mobile have in a metropolitan area like Houston?

True, bookmobiles were originally used to provide library services in underserved, and often rural, areas. And although being in a metropolitan area does not necessarily imply that a community is well-served, our purposes are not so cut and dry as to provide resources for folks that don’t have resources readily available to them.

Our bookmobile intends to serve two purposes: one, as a traveling library that works on a rent-barter-donate system and provides a variety of traditional and emerging library services; and two, as a bookmobile-for-hire which lends its space out to all mutually interested parties for mutually agreeable means. These two components will fill different roles in metropolitan Houston.

As a traveling library, we will undertake the role of a standalone cultural institution – one which intends to bridge the gap between consumer culture and culture by promoting a more frugal consumption of culture. One can consume a good book, or a good movie, or a good album without buying or otherwise owning it.

The traveling library will also serve a complementary role to libraries in a couple of key ways. Like many libraries, our collection will depend heavily upon in-kind donations. Those items which are not selected to be added to our collection will either be (1) re-donated to local libraries and charity organizations such as Salvation Army and Goodwill or (2) placed in our free bin, free for the taking.

We will also have applications on hand for membership at surrounding local libraries. City- and county-run libraries obviously have larger collections and generally better access to resources than we could independently offer, so in cases where our services cannot meet a patron’s need, we can direct them to a larger system that will be able to meet that need (including interlibrary loan).

You may be wondering, why don’t these patrons just go to their local library in the first place? It’s a fair question, and one that we find ourselves asking as well.

First, our business model is a little bit different than that of city- and county-run libraries, and one that might have more of an appeal to certain people. We’re less restrictive. For example, there are no due dates or late charges. There is only a (very reasonable) item-based annual membership which ensures that we don’t lose money if a patron never comes back with the item or items they borrowed. We also believe that you should be able to read a book the way you want to read a book. If you like reading a book with a highlighter or a pen in your hand, we encourage you to do so. We like a book with character. So long as the next person can read it as perfectly as you were able to read it, you can write and draw all over it.

We also want to appeal to the individuals who are not using their local libraries. As you mentioned in the question, traditional bookmobiles were used to serve the underserved – most commonly, children, the elderly and homebound, and rural communities. There’s a preconceived notion of who a bookmobile should serve based on mobility and location limitations. But now it seems many people who do not fall into these traditionally served populations are not seeing the appeal of libraries. We want to be an ambassador for all libraries and help revitalize how they are seen by the general public. People who are using libraries already love libraries and know what libraries can do for them. We want to raise awareness about what libraries have to offer for everyone and make sure people know that libraries are more relevant now than ever before.

One particular avenue to serving this role is through the food truck community – offering literary and music and movie and library culture to complement food and foodie culture.

The bookmobile-for-hire could very possibly be hired by libraries that serve rural communities and utilized to perform a similar function that bookmobiles have traditionally performed. But more likely, a library would rent the bookmobile to undertake this same role: of raising awareness, particularly among Houston’s mobile community (and who in Houston isn’t a part of that?), of the importance of libraries, and more particularly of the importance of their library.

(3) Besides borrowing, you mention organizations being able to rent out the book mobile. What do you mean by that? Can you give me an example?

With the bookmobile-for-hire component of our endeavor, we will empty our shelves and make our space, our time, and our professionalism available to all mutually interested parties for whatever (mutually agreeable) purposes they see fit. One organization that could naturally benefit from a bookmobile-for-hire is the public library.

As mentioned in our blog, the entirety of Texas had only 12 bookmobiles in 2005 (as reported by the State Department of Education) and the number of reported bookmobiles dropped to 8 in the 2009 Public Libraries in the United States Survey. Considering that Texas is third among the states in number of public libraries (with 559) and is second in land area, there is a very real gap in library resources and library services.

We both have substantial experience working in public libraries and understand that there is a need, particularly among smaller library systems, to widen their patron base and to let folks know about the range of services they provide. By bringing the library to the community instead of waiting for the community to come to the library, our bookmobile will help them accomplish just that.

I imagine our collaboration with public libraries would most commonly take the form of a library card drive, where we would work side-by-side with representatives from a given public library to sign folks up for library cards, and then direct their new members inside the bookmobile, where they can choose from a selection of materials the library hand-picked to represent itself. In these scenarios, I imagine that the library’s ILS is on a laptop they’ve brought along, so registration is basically the same process, just mobilized. But it’s pretty easy just to keep a spreadsheet of what’s been checked out and by who and to manually enter it into an ILS afterwards.

While our space is likely most amenable to public libraries, we would be crazy not to make it available to other interested parties (school & academic libraries, museums, artists & art galleries, bookstores, etc.) for pop-up shops & galleries, exhibits, and the like. Part of the appeal of this bookmobile-for-hire model is the potential for the bookmobile to be a sort of incubator space, where individuals and organizations can try out new ideas and new services.

(4) What is your goal for the project? Short-term? Long-term?

The sort of loftier, more theoretical goal is to see if this sort of model works and how this could be applied to the larger library world – can we pool library services and be more involved in resource sharing? With the current challenges libraries are facing, it would be great to find another way to pool resources for the larger good of a community or area. Short-term, we are really just focused on getting this operation on the ground and moving. We’re trying to spread the world both locally and globally (online) to get people excited about this venture so when we get up and running, we’ll have the social foundation to really engage with our communities.

Ultimately, the goal is to establish the BPTL as a legitimate long-term business. But we’re not kidding ourselves. We both currently have full-time, decent-to-well-paying jobs inside of libraries with great benefits, and we’re not prepared to let that all go on the chance that our project really takes off. So for now, we are cautiously approaching it as a hobby, but a long-term hobby, and we’ll see where we go from here.

(5) Can you tell me your names and something fun about each of you? I know you both went to UT for your library degrees and that is about it.

We are Kelly Allen and Chris Grawl.

Something telling about us is the fact that we met in UT’s iSchool while librarians-in-training. We were in the same Social Media for Information Specialists class, both needed a group partner for an upcoming presentation, and the rest is history. We also had our first date on Hourly Comic Day, so the beginning of our relationship (and every anniversary since then) is well documented with poorly drawn comics. I don’t think anyone is especially surprised that we’ve come up with this idea, especially given our combined personal libraries… when we moved into our current apartment back in February, I think we made multiple trips for books alone.

Random fun facts about Kelly: My first “professional” position was as a cruise ship librarian for four months. I love zombies and I developed a descriptive schema of zombie films for one of my class assignments. I took Latin classes in middle school and high school, upgraded to “easy Latin” or Italian in college when I studied abroad in Pisa and Rome, and am now sadly out of practice with both. I’ve accidentally had dinner at a diner with Ben Folds (of Ben Folds Five fame). While I like cooking and trying new recipes, I like eating at food trucks even more. My background is in the social sciences so I have a huge interest in language, learning, and brain development. My first job at 16 was at the public library in my hometown (Tulsa, OK). I’m three days older than Chris.

Random fun facts about Chris: I was born and raised in the Greater Houston Area. I wasn’t really raised inside of libraries. Instead, my fondness for libraries started at the age of 20, when I got a job at my school’s (Southwestern University) library the Summer after my sophomore year. I haven’t really stopped working in libraries since. I received a capital-L Liberal Arts degree from Southwestern with a double major in American Studies and Mathematics. I like making lists and mixtapes. I enjoy basketball, table tennis, foosball, and bowling. I’m a diehard Rockets and Texans fan. I actively seek out the best in music, books, and movies. My favorite album is In the Aeroplane Over the Sea. I’m not certain what my favorite book is but my favorite author is Kurt Vonnegut. My favorite movie is The Graduate. I’m three days younger than Kelly. We live in Montrose with our two cats, Clancy and Nora, and my bowling ball, Bertha.

–Jane, BPTL, sharing a love of the written word with Houston and the world

Mob Driven Giving

There are many ways that the mob can change their organizations and communities. I stopped at Sonic a couple of weeks ago and saw that my cherry limeade had an advertisement for a charity drive that Sonic is conducting this month called Limeades For Learning.

For a third year, Sonic is helping teachers and schools raise money for materials and projects with the help of the public. According to the website, there are three ways to participate:

    Anyone with a valid email address can go online and vote for their favorite teacher’s project once per day.
    Get two extra votes with any SONIC purchase. Vote codes are provided on the bag sticker.
    Vote online 10 times and get two extra votes. Vote codes will be sent via email.

Projects with the most votes will get sponsored by Sonic. Individuals are also encouraged to give money to projects they like. You do not have to purchase items from Sonic to participate which I think is fabulous.

Sonic is working with an ongoing charity called DonorsChoose.org which uses the concept of mob funded charities to help teachers and schools year-round. Using the power of the mob to fund the future of our schools and the future of our kids is a great idea. Using this method of charitable giving means that people can be connected with the needs of others, no matter where they live, to make a difference in a community that needs the help.

–Jane, it is a feel good mob rule kind of day