Guerrilla Marketing – Give Librarians eBooks

Authors, this post is for you.

Some of you know that in two weeks over 10,000 librarians and other library industry professionals will be descending upon Denver for the American Library Association Midwinter Meeting. It has been a handful of years since I have been to an ALA meeting and I am beyond excited to see some of my favorite people again.

I am going to revive an experiment I tried at RWA three years ago. I want to give indie authors the ability to offer ebook versions of their books to the super heroes that have the buying power to acquire actual copies for readers: Librarians.

Indie authors, I have a fun and free way for you to get your books in the hands of librarians who can read them, review them, and buy copies for their libraries.

Here is how it works:

My friend Jason Griffey made a device which creates its own wifi signal, allows users to log on to the signal, and then download any content on the device. It is completely open source and completely awesome. Libraries and educators around the world are using it to distribute books and class materials and to reach students in new ways.

Everyone knows ARCs and free books are awesome to get at conferences. My LibraryBox will be a free, easy way for you to give e-copies out to librarians attending ALA Midwinter. Anytime I am at a conference event, I will have the LibraryBox on. Anyone with a wireless device can log on to the wifi signal the box creates and download books to read and review.

LibraryBox keeps tabs on how many of each item is downloaded, but it does not track individual users due to privacy. At the end of the conference, I will post the top 10 downloads. If you are an author or a publisher and you would like to participate, here are some FAQs you might want to know, be aware of, take heed of:

  • In order to participate in this project, you must be the digital rights holder for the works you send me.
  • This is for traditionally (with a publisher) or indie (self) published works. WIPs or manuscripts will not be accepted. Works of any length or genre are accepted.
  • The Midwinter file on my LibraryBox will be deleted after the conference. This means that after the conference, all the copies I have will be deleted from the boxen itself and my computer.
  • All books for this project will be in a folder marked “Midwinter 2018” on the boxen listed in alpha order by author’s last name.
  • Files should be in easily readable formats, like epub or pdf.
  • Do include your author website, mailing list, or other links in your file.
  • There will be a page on this blog listing all the participating authors and their websites so attendees can take a peek and so you can brag about it.
  • I will in no way use the books sent to me for profit or in any way not specified in this blog post.

Interested? Send me a copy of your book to mboule at gmail dot com. I will send a confirmation email when I receive your file.

If there are enough books, I will put them in genre or subgenre folders.

Questions? Ask them below.

LibraryBox at RWA

My amazing friend, Jason Griffey, has made an amazing little thing called LibraryBox. From the website:

LibraryBox v2.0 is a combination of a router (a variety of hardware will work), USB drive, and software that, when combined, give you a small, low powered webserver. The webserver acts like a captive portal, and delivers files that are stored on the USB drive.

In “captain dummy speak,” it is a device which creates its own wifi signal, allows users to log on to the signal, and then download any content on the device. It is completely open source and completely awesome. Libraries and educators around the world are using it to distribute books and class materials and to reach students in new ways.

I wanted to find a way for authors to use LibraryBox and I think I found a darn good one.

At the RWA (Romance Writers of America) Annual Conference in San Antonio starting on Thursday, July 24th, I will be walking around with a LibraryBox. I am starting on Thursday so it will not interfere with the Readers for Life Literacy sale on Wednesday.

Why should you care?

Everyone knows ARCs and free books are the things we love to give and receive at conferences. For indie authors or small pubs, this can be hard when most of their stock is ebooks. My LibraryBox will be a free, easy way for you to give copies out to people at the conference in real time to read, review, and rave over with almost no work on your part. Anytime I am at a conference event, I will have the LibraryBox on. Anyone with a wireless device (tablet, phone, etc.) can log on to the wifi signal the box creates and download books to read. LibraryBox keeps tabs on how many of each item is downloaded, but it does not track individual users due to privacy. At the end of each day, I will post the top 10 downloads. If you are an author or a publisher and you would like to participate, here are some FAQs you might want to know, be aware of, take heed of:

  • In order to participate in this project, you must be the digital rights holder for the works you send me.
  • This is for traditionally (with a publisher) or indie (self) published works. WIPs or manuscripts will not be accepted.
  • All files received for this project will be on this LibraryBox for the lifetime of the box, freely available. If this is a major sticking point, let’s talk about it. Updated: The RWA file on my LibraryBox will be deleted after the conference.
  • All books for this project will be in a folder marked “RWA2014” on the device listed in alpha order by author’s last name.
  • Files should be in easily readable formats, like epub or pdf.
  • There will be a page on this blog listing all the participating authors and publishers so readers and attendees can take a peek and so you can brag about it.
  • I will in no way use the books sent to me for profit or in any way not specified in this blog post. Like any digital content, once it leaves my hands, I can not control it.
  • You do not have to be attending RWA to have your book included!

Interested? Send me a copy of your book to mboule at gmail dot com. I will send a confirmation email when I receive your file.

I toyed around with dividing books by subgenre. Any thoughts on that? Opinions?

Questions? Ask them below.

Visiting With the Ghost of Christmas Yet to Come

I am trying to get back into the swing of reading some of my feeds every some most days. It is a lurch and go process, but we shall see. I have trouble getting in the mood to write when I feel so disconnected from everything and I need to get motivated about writing, like yesterday.

I think I may have failed at my job of influencing Mr. Rochester for the good when this morning he informed me that he did not know who Cory Doctorow or Lawrence Lessig were, though he admitted that Lessig sounded familiar. *sigh* I read part of Doctorow’s speech given recently, “How to Destroy the Book.” His description of Book People made my insides melt in that way they do when you realize that these words are about you in the most visceral way possible.

We are the people of the book. We love our books. We fill our houses with books. We treasure books we inherit from our parents, and we cherish the idea of passing those books on to our children. Indeed, how many of us started reading with a beloved book that belonged to one of our parents? We force worthy books on our friends, and we insist that they read them. We even feel a weird kinship for the people we see on buses or airplanes reading our books, the books that we claim. If anyone tries to take away our books—some oppressive government, some censor gone off the rails—we would defend them with everything that we have. We know our tribespeople when we visit their homes because every wall is lined with books. There are teetering piles of books beside the bed and on the floor; there are masses of swollen paperbacks in the bathroom. Our books are us. They are our outboard memory banks and they contain the moral, intellectual, and imaginative influences that make us the people we are today.

The whole speech is amazing and should be a rallying cry, especially given all the news lately surrounding monoliths and their inability to see the writing on their tombstones, in the way that Scrooge saw his tombstone and then had the opportunity to change.

The truth is the music industry, the publishing houses, companies who make proprietary software (or anything), and traditional phone companies are now looking at their graves and they face the same choice that Ebenezer faced: to continue to be miserly, unloved, and bitter or they can choose to open up, be generous, and realize that they have to give and let go to grow, live, and thrive.

–Jane, God bless us, every one!