Like all tools, we need to use Twitter (and other social media tools) for good and not evil. As writers, we are our product. We steer the company and we have control over what we put out into the ether. Once the information is out in the wild, we lose control, but the initial message and how we communicate it is all on us. Communicate it well.
Twitter is a fabulous way to build a circle of professionals to whom you can pose questions. It is also a concise and interactive way to build relationships with your readers. If you want a list of Twitter Dont’s, read the post from two weeks ago.
How do you walk the line between building a following and pushing your product too hard? Grab a cup of your beverage of choice, sit back, and let me offer you some advice to get you started.
Have a good profile and keep your picture consistent across platforms. Your profile should not be too long or short and it should convey just enough information for people to find you. Don’t give your enitre CV or list every book you have ever written. Be concise and show your personality. My Twitter profile describes what I do, who I am, and is amusing (I think). If you use more than one social media platform, keep your picture consistent across platforms. This will help people instantly recognize that they have found the right you. After all, as an author, you are your own brand.
Use a management tool. There are many different ones to choose from, but I prefer Hootsuite. The free version does just about everything you need to control and stay on top of your different social media accounts. It allows you to schedule posts ahead of time which is especially helpful for promo tweets. Hootsuite makes it easy to keep up when people @ you or DM you and then allows you to respond quickly.
Be a human being. You are not a robot and your Twitter account should reflect the fact that you are a living breathing person who has good and bad days. Be yourself. Be funny. Interact with people. Tell jokes. Share successes and failures. Be real. People want to interact and follow people who have something to say or will share something which will enhance their day in some way. In order to be that person for someone else, you have to be real.
Schedule promo tweets to happen at different times on different days. If you share the same promo tweet every day at the same time, you are not reaching any new people and you are annoying the ones you are reaching. Use a variety of promo tweets and schedule them to happen at different times throughout the week. Be very judicious in how often you send promo tweets. Except on launch days or other special times, once a day is plenty. See the above suggestion for being a human being.
Follow people doing the same thing as you. Use the search and suggestion features to follow other writers. Follow authors you admire and tell them how much you love them. Find people with similar hobbies or researchers specializing in the topic of your next book. Better yet, find your local library or friendly librarian on Twitter and follow them. They will be tickled all shades of pink to answer your questions. Believe me. Librarians live to answer the questions of others. After you find people to follow, be a human being and talk to them.
Use the list function in Twitter. You can add people to different lists and then have those lists appear as columns in Hootsuite. The people you know IRL and the people you interact with often should be in their own list. This will enable you to read their tweets separate from the influx of tweets from others and continue to develop your relationship with them.
Be nice. I said this in my Twitter discussion of Don’ts, but I will say it again. Just be nice. Have opinions but have compassion for others and be nice. A good rule to follow is if you have constructive criticism, offer solutions to the challenge before you instead of just harsh words. We’re all in the same sea here. Just keep swimmin.’
What would you add to this list? What do you think is an essential skill or guideline to follow on Twitter?